Which of the following is correct about social media monitoring?
A. It is the study of human behavior in its natural context; involves observation of behavior and physical setting.
B. It is the use of automated tools to monitor online buzz, chatter, and conversations.
C. It is a research method that relies on four types of observation: people watching people, people watching an activity, machines watching people, and machines watching an activity.
D. It is a form of observation marketing research that combines a consumer's online activity with psychographic and demographic profiles compiled in databases.
