A-plus marketing research supplier realizes halfway through a study that they do not need to survey as many people as their original plan. The most ethical choices for them to do are _____.
(Select all that apply)
A) Contact the firm they are working with to agree on how to go forward
B) Pay the data collectors more than the original plan
C) Credit the firm with the amount of money that was saved
D) Continue with the study in its original format
