Which of the following best describes what media theorist Marshall McLuhan meant by the statement "The medium is the message"?
A) The content of the message is more important than the medium used to convey it.
B) The medium used to convey a message influences how the message is perceived.
C) The audience's interpretation of a message is independent of the medium used to deliver it.
D) The medium used to deliver a message is irrelevant compared to the content it carries.