The owner of a car dealership planned to develop strategies to increase sales. He hoped to learn the reasons why many people who visit his car lot do not eventually buy a car from him. For one month he asked his sales staff to keep a list of the names and addresses of everyone who came in to test drive a car. At the end of the month, he sent surveys to the people who did not buy the car, asking them why. About one third of them returned the survey, with 44% of those indicating that they found a lower price elsewhere. Which is true
