Consumers are inundated with thousands of promotional messages a day. In order for a firm’s message to stand out, marketers must understand the communication process. This activity is important because the ability to effectively communicate a marketing message is the difference between success and failure..
The text message from Kind Care Nursing school that pops up on Gabby’s phone also pops up on her friend’s phone. In this communication exchange, Gabby and her friend are the
Multiple Choice
encoders.
receivers.
channels.
feedback.
noise. - incorrect
