.Section 2: Indicate True (T) or False (F) for the following: (40 marks)
TRUE FALSE
1. Price elasticity measures how sensitive a product is to changes in price.
2. You shouldn't test customers before giving a service a brand name
3. "No brand" is not a real strategy
4. Gross margin can be represented as a percentage or a $ value
5. Positioning statements indicate what is different about a product or service
