escarleth3046 escarleth3046

30-05-2023
Business

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CASE : Marketing Mix consists of the 4 P's. One of those P's is Place. KFC came into conflict with its franchisees over the brand's Unthink KF positioning which emphasized grilled chicken over its traditional Kentucky fried chicken.
QUESTION: Identify the type of channel conflict experienced by KFC.

Respuesta :

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