A company needs to establish both short-term objectives (quarterly, annual) and long-term objectives (three to five years) Copyright © by Glo-Bus Software, Inc. Copying, distributing, or 3rd party website posting sexpressly prohibited and constitutes copyright violation Obecause it is in the best interest of investors/shareholders for companies to be managed in a manner that produces good performance both every quarter and every year. O to help concentrate the full force of its resources and competitive actions on achieving its strategic intent O in order to prompt actions that will deliver quarterly or annual performance improvements and satisfy shareholder expectations for near-term progress on a variety of fronts while, at the same time, prompting managers to consider what to do now to put the company in position to perform better over the next 3 to 5 years. to avoid the performance problems that come from only targeting outcomes that need to be achieved three to five years down the road. in order to consistently achieve its mission of making a profit
