1) Briefly compare and contrast the concepts of needs, wants, and demands and provide examples to illustrate your answer. How do these three concepts relate to marketing practices?
2) A company's marketing communications mix—also called its promotion mix—blends five different components. List and define these components.
3) Explain the four major steps in designing a customer-driven marketing strategy.
4) What is the goal of training salespeople?
5) Identify the major advantage of the following forms of digital and social media marketing: Web sites, viral marketing, e-mail, blogs, social media, and mobile ads and apps.
