Which of the following is associated with market-skimming pricing? A. The market must be highly price sensitive so that a low price produces more market growth. B. Production and distribution costs need not decrease as sales volume increases. C. The product's quality and image must support its higher price. D. The low price must help keep out the competition, and the company must maintain its low-price position. 7. Which of the following conditions must be met for market-penetration pricing strategy to work? A. Production and distribution costs must decrease as sales volume increases. B. Enough buyers must want the product at a higher price. C. Costs of producing a smaller volume cannot be so high that they cancel the benefit of charging more. D. Competitors should not be able to enter the market easily and undercut the high price.
