Read the scenario below.
2- Answer the questions.
Scenario:
You are the top managers in charge of a chain of stores selling high-quality, high-priced men’s and women’s clothing. Store sales are flat, and you are increasingly concerned that the clothing your stores offer to customers is failing to satisfy changing customer needs.
You think that the purchasing managers are failing to spot changing fads and fashions in time, and you believe store management is not doing enough to communicate to purchasing managers what customers are demanding. You want to revitalize your organization’s product development process, which, in the case of your stores, means designing, selecting, and stocking the products that customers want.
Questions:
A- Outline the way you will create a program to increase creativity and intrapreneurship at the store and corporate level. For example, how will you encourage input from employees and customers, and who will be responsible for managing the program?
B- How will you make use of IT and organizational structure to facilitate the innovation process?
