CASE: In order to avoid new product failure, we need to minimize failure by implementing the process of new product development correctly Batelco knows that no matter how excellent engineers it has in the company, sometimes the only way to offer services that are creative is by going outside the company So, Batelco starts a competition for Innovation, it invites creative people from anywhere in the world to bring new product ideas QUESTION: Identify the idea generation tool used in this example.
