There are several pricing methods. Champion, Inc. is a manufacturer of lunch boxes, school bags, and school stationery, Charles Payton, the CEO of Champion, hopes to sell the products at a low price to penetrate the market quickly. Charles Payton decides to offer customers a special "letter writing" kit. He prices the which comprises letter paper, matching envelopes, and pens-at $5, even though the combined prices of the individual items is $8. QUESTION: Identify the pricing strategy used.