Marketing Mix consists of the 4 P's. One of those P's is Place. Some of the most successful franchises in the US include restaurant and food chains like bway, McDonald's, Pizza Hut, Burger King, and Dunkin' Donuts. Other types of successful franchise businesses include hotels, resorts, auto rentals, shipping mpanies, gyms, and cleaning companies. Franchise is the most common type of ESTION: Identify the type of vertical marketing system that fills in the blank above
