Direct vs. Indirect Marketing: Compare and contrast the pros and cons of direct marketing via email and text messages versus indirect marketing on social media platforms. Include information about the best business applications and relevant metrics for measuring each tactic. Email or SMS Example and Analysis Find and select one example of direct marketing via an email or text message from a business. Then, provide the following information: Include an image of the message in your submission along with the organization's name, the objective of the communication, and all CTAs (call-to-action) you identified. Next, present an analysis of the communication's effectiveness and adherence to industry standards and regulations. Then, compose an alternate subject line for email examples or an alternate SMS message that addresses the same objective. For SMS messages, remember to stick to the 160-character limit (you can use a search engine to find a free character counter tool.) Social Media Ad Example and Analysis Find and select an advertisement on a social media platform (look for the word "promoted", "sponsored", or "ad" on the posts). Then, provide the following information: Include an image of the ad in your submission along with the name of the brand, the social network where the post appeared, and the objective of the communication based on the elements in the post (images, text, CTA, etc.). Then, explain whether the post effectively meets its objective or not and why based on the performance metrics you can see (i.e. views, likes, reactions, shares, comments). Include in-text citations and a list of references for all your sources at the end of your document.
