You are the Business Development Manager of a leading manufacturer of high-priced apparel for children in Hong Kong, Cotty Care, which is famous in producing organic cotton clothes for kids with a mission of providing sustainable clothing to the new generations. The Board of Directors is exploring the possibility of exporting its product overseas as the firm still has idle manufacturing capacity. The directors believe there is a market for their apparel in Europe, which could generate extra sales and profit for the company, (a) What are the FOUR questions to address in analysing organizational readiness for international business? Illustrate each question with an example from Cotty Care's case. Is Cotty Care ready for international expansion? Explain. (14 marks) (b) As Cotty Care has to identify a European country for exporting, explain the TWO screening methodology for potential country markets with an example for each methodology from Cotty Care's case. (12 marks) (c) Identify any TWO types of nontariff trade barrier that could affect exporting of Cotty Care. Explain each identified barrier with an example from Cotty Care's case.
