Group Research Project BISM202 – E-Commerce This assignment is worth A TOTAL OF 18 marks. Due Date: Beginning of class on Week 6. Late assignments will be penalized 20% per day. Overview This is a group assignment. In your groups, you are to come up with an online business idea and develop an e-commerce website strategy in support of the idea. The B2C ECommerce business may be a "Pure Play" or a "Click and Mortar" business in any industry, selling any product or service. Instructions Your deliverable for this project will be a 1,500-word report. Each group will present their idea to me in a 10-minute presentation. Please submit your report as a .pdf file through Blackboard Assignments. Emailed assignments will not be accepted. Each group will submit one file for the entire group. Please name the file using the format, "BISM202-XXX Group X Part X". Your submission must site all sources on the last page of your submission, and must have a cover page that includes: • The Title of your report using the following format "Chosen URL – PART X". • Your course and class section number (BISM202-XXX) • Your group number Table of Contents and Marking Structure Each group member’s Individual Project Mark will be determined based on the assessment of the group’s work, as well as an assessment of that group member’s individual contribution to the project. Each group member will have the opportunity to assess the contribution of every other member in the group. Each member’s mark will be adjusted to reflect the assessment by other group members. Marks for your project will be earned as follows: Group Project Mark(10 Marks) Business Idea/Overview 25% SWOT Analysis 25% Web Site Strategy 25% Web Site Design 25% Project Guidelines The following will provide you with some guidelines on how you should tackle each of the sections of the Business Plan. Business Idea (25%) Select a business, product, or service idea for your term project. Make sure to assess online sales suitability factors in your selection. Address the following: • Description: Provide a general description of your proposed business. What product/services do you plan to sell? • Revenue Model: How will your business make money? • Fulfillment Strategy: How do you plan on fulfilling orders that are received at your web site. • Domain Name: Select a domain name for your proposed online business. Visit your favorite Domain Registrar to ensure that your chosen domain is available. Which Registrar did you use? Be sure to include a screenshot of the domain you’ve selected to show that it is available. • Benefits of your product/service: What are you selling and why would anyone buy it?) • Competitive premise: On which basis will your business compete? How will you differentiate your business from your competitors? • Opportunities: Potential opportunities and benefits of adopting e-commerce. SWOT Analysis (25%) Conduct a Strengths, Weaknesses, Opportunities, and Threats analysis for your new venture. Keep in mind that Strengths and Weaknesses are factors that are Internal and Controllable, while Opportunities and Threats are factors that are external and uncontrollable. Website Strategy (25%) Use the SWOT analysis that you created to develop a website strategy. Describe the website features and functions that you believe will be critical to the success of the online initiative. The features and functions that you use should leverage the strengths and opportunities described in your SWOT, and mitigate the Weaknesses and Threats described in your SWOT. Website Design (25%) Discuss how you would use the site’s content, navigation, and design to support your strategy. • Navigation: Describe the navigation method that you envision for your site. What navigation features do you plan on implementing? • Information Architecture: Describe the content and functionality that will be displayed in each section of your site. • Design: Describe key characteristics of your site. How would you characterize your design? Who is it designed to appeal to? How does the design support the site strategy
