1. What type of report would you suggest be written in each of the following cases? Explain the reason behind your answer. Choose from the four types we have covered e.g. Memo, Short Technical Report, Long Management Report, and Long Technical Report)
A. The president of the company has asked for a study of the company’s pension plan and its comparison to the plans of other firms in the industry.
B. You have been asked to write up a marketing experiment, which you recently completed, for submission to the Journal of Marketing Research.
C. Your division manager has asked you to prepare a forecast of promotional budget needs for the division for the next 12 months.
D. The National Institutes of Health has given you a grant to study the relationship between advertising of prescription drugs and subsequent sales of those drugs.
