Noodles & Co. wants to develop a new dish to offer customers on their 7th anniversary in three months. Not only should the new dish be of high quality and great taste, but also, they need to make sure that with their current layout and equipment they are able to prepare it fast and efficient. Moreover, they want to make sure that the dish is completely unique and will not be offered by any of their competitors. What variation of NPD process and what organizational structure would you, as the person in charge to develop this new dish, recommend employing to effectively handle this project? Justify your choices.
