To offer goods at low prices, CompTac software reduces its costs by obtaining products made, distributed, and shipped by companies located in other countries. Because of developments affecting the global economy, the prices that CompTac’s sources charge the U.S. retailer are increasing. CompTac wants to take steps to reduce those expenses. Also, as the economies in other nations grow, CompTac is interested in expanding its retail operations into those markets. What are CompTac’s options for attaining these goals? What are the characteristics of each of these choices?
