You have been appointed as the marketing manager for a five-star hotel located in Central London. Motivated by the relaxed covid-19 restrictions, the hotel management are now aiming to increase the number of bookings. They have approached you to address the key marketing challenges that may affect this ambition: A) Define the 5 characteristics of services and demonstrate their use through application to the five-Star Hotel. B) Identify the 3 extra Ps of the extended marketing mix and discuss how you would use the extended marketing mix (only the three extra Ps) to help the five-star hotel overcome these challenges and strengthen service quality
