Macy’s is one of the highest performing U.S. retail stores, but in recent years the company has begun to look outside the U.S. to generate more sales. It has been able to do that through international shipping via the company’s retail website. But, last year it announced it will open a four-level, 205,000 square-foot store overseas – in Abu Dhabi – in 2018. Long a holdout on international retail business, the $28 billion Macy’s clearly sees that overseas expansion is the way to go with domestic retail sales slowing.
Question: Macy’s is aggressive in its overseas market expansion. Assess Abu Dhabi’s country attractiveness as a potential market (i.e., consider in terms of political, economic, an legal aspects and differences to home country)
