The "industry" refers to the larger landscape, as in the "computer hardware wholesale industry" or the "card and gift retail industry" or the "architectural services industry".
a. Summarize the industry in which the proposed business will operate. Give the relevant SIC / NAICS code for the industry. What are the key components of segments of the industry?
b. Discuss briefly industry size (in dollars) and annual growth rate (%); Where is the industry in its life cycle-- -emerging, early growth, rapid growth, early maturity, maturity, decline?
c. Highlight key trends in the industry.
d. Determine the key success factors for the industry and draw conclusions. What are the winners able to do consistently that the losers or also-rans to not do?
e. Find standard financial ratios for the industry and summarize key ones
