Greenleaf is a Brisbane based tech start up, which was first established almost 12 months ago. The company have developed a mobile application called, Connections. The app is a designed to help individuals establish or expand their friendship circles by connecting like-minded people. Friendships can be formed based on similar interests, hobbies, personalities and/or backgrounds. Connections is a paid subscription which costs $10 a month and is currently only available to people who reside in Queensland. However, following a recent meeting, the CEP/Founder believes that the app is ready for national expansion, which will see it being available to individuals across all states and territories in Australia.
Task
You are part of the Board of Directors who provide advice and guidance to the CEO/Founder to help inform their decisions and investments to ensure the success of the start up. You are meeting to discuss and make recommendations against three key agenda items:
• How to spend the investment money
• Strategy to support with sales and marketing
• An action plan to support the expansion of the business
