noha, a manager in an advertising firm, was assigned a team and asked to come up with ideas for an advertising campaign. noha briefed the team, outlined the purpose of the meeting clearly, and asked the members to individually generate ideas and bring their lists to the next meeting. in the second meeting, the ideas were compiled, doubts clarified, and ideas built-on, after which the members were asked to individually rank the ideas and submit the list to noha, who tabulated the scores and created a list of the five highest-rated ideas. noha used _____ to generate the ideas.
