In this assignment, you will identify a business, and its model. You will consider the context in which the business operates and the impact of any changes.
Part A: Industry/Company background (2 points)
Review the industry involved in the chosen company and provide a brief yet comprehensive overview of that industry sector, including a brief history, current environment, and future scope (See Main Submission Requirements /Structure for report layout)
Briefly present the company Mission Statement, Vision Statement, and Company Story.
Part B: Business model analysis (2 points)
Describe the company business model. Identify its customer value proposition, its revenue model, the marketspace it operates in, its main competitors, target audience (customer demographics), any comparative advantages you believe the company possesses, and its market strategy. Also, try to locate information about the company’s management team and organizational structure. (Check for a page labeled "the Company," "About Us," or something similar).
Using the following analysis methods to conduct an analysis of the chosen business.
o 8 key elements of a business model (1 point)
o SWOT analysis (1 point)
Part C: Case study discussion (2 points)
Update the case study data by performing an online search (the business context of the companies has changed dramatically in recent years), analyze the case study using theoretical perspectives you have learned in this unit of study, and answer the case study questions listed below:
1. What are the key success factors of the company?
2. What are the lessons learned from the case study?
Part D: Practical Tasks (2 points)
If you were E-commerce Manager of the company, provide some recommendations on how the company could be modernized, and consider network improvements and cloud services as a part of your recommendations.
