Identify the step in the innovation process at which the following actions are most likely to occur. Development Application A shoe company now has its marketing and distribution departments work together on release dates; this prevents ads from appearing before the shoes are actually available. Rosa compares several recent sneaker releases to choose the colorways for her company's next limited edition shoe. A book publisher starts reading each chapter of an author's work as soon as it is written, rather than the former practice of waiting for the entire manuscript to be completed. Although few cell phone manufacturers offered touchscreen phones in the early 2000s, other companies figured out how to add similar technology to their products. Once Maria's new clothing line got publicity on blogs and social media, and people began to see the products, sales started to steadily increase. A manufacturer that makes compact disk (CD) players sold fewer CD players once people began buying music in MP3 format. O O an holow O O O O O O Launch O Growth Maturity Decline O O O O O O O O O O O O O O O O O O O O O O O
