An online retailer would like to conduct a study to identify the factors influencing online purchasing behavior of the customers. She plans to select 300 customers who have purchased any products from her website for the last six months. The contact information of the customers will be obtained from the form filled in by the customers when they purchase the product. In order to answer the research objective, the customers will be asked several questions including their age, income, gender, number of children, types of products that they usually purchase (clothes, bags, perfumes, others), preferable purchase time (day, night) and frequency of purchase from the website (Very often, sometimes, rarely, never).
a) State the population of the study.
b) Identify the sampling frame of the study.
c) Suggest the most appropriate data collection method for the study.
d) Suggest the most appropriate sampling technique for the study.
e) State ONE variable in the study that satisfies each of the followings:
i) Nominal variable
ii) Ordinal variable
iii) Ratio Variable
iv) Quantitative discrete
f) Suppose the following outcomes were obtained from the study:
i) Based on the sample customers, it can be concluded that the customers of the online retailer prefer to buy clothes more than other products.
ii) On average, the income of customers involved in the study is RM3000. State whether each of the above statement is descriptive or inferential statistics. (10 marks)
