Question 6 (1 point) 4) Listen Which of the following best describes consumer behaviour? a) Consumer behaviour cannot be learned. b) The study of consumer behaviour includes factors that influence purchase decisions and product use. c) People's value systems do not affect their consumer behaviour. d) Consumers' product and service preferences are constant and do not change over time. Question 7 (1 point) Listen Jane needed a new cell-phone after her old one broke. She must now do research, compare several models and only then will Jane be able to replace her phone. What is this process part of? a) consumer behaviour b) psychographics c) consumerism d) business buying behaviour Question 8 (1 point) Listen Which of the following is the best example of an internal stimulus that would create need recognition? a) After attending a very loud concert, you develop a headache. b) You are invited to a graduation, and you need a gift. c) A friend comments on how shabby your coat looks. Od) Your mother gives you money to buy a new pair of shoes. Question 9 (1 point) 1) Listen In the 1990s, Mobil ran an extensive campaign to convince drivers that detergent additives to Mobil's gasoline cleaned car engines. What did Mobil's campaign attempt to do? a) Create new beliefs toward changed product attributes. b) Strengthen existing positive beliefs about product attributes. c) Appeal to existing beliefs about product attributes. d) Create new beliefs about the product attributes.
