Joseph & Alexander is a sustainable clothing brand based in the UAE that turns recycled plastic into swimwear and lifestyle apparel. It offers distinctive and unique clothes for the whole family (woman, men and children). It is a family-run business that creates 'unique swimwear with a conscience'. It tackles critical world issues with quirky, sustainable, durable apparel. They have worked with a range of large companies including Emirates Airline. Prices range from 100 to 400 AED. Identify and justify two elements of the promotions mix you would use for this company in the UAE market.
