In your own words describe what a multiattribute attitude model is How do marketers use? • Next, pick a purchase decision that you plan to make te buying a car or a computer and create a basic motelike the one in Table 8.1 of the textbook. Choose a minimum of three competing brands. Assin numerke values and sums use a different value for each attitude and trand rankind Share your model • Finally, provide a brief background of your product, why you chose the brands that you did to compare and describe the results that you've generated How could a marketer use the findings from your table to improve their marketing mix
