What are the unique elements of Hatsu's marketing mix?
what are the characteristics of Hatsu brand and how do they influence its marketing positioning?
What alternatives can Hatsu implement to grow and become a megabrand?
From a marketing perspective, what are the main motivations that can explain Postobon's decision to acquire Hatsu?
In terms of marketing strategy, what positive and negative aspects does the acquisition by Postobon have for Hatsu?
