Which of the following is not an accurate statement concerning competing in the markets of foreign countries?
a. A multi-country strategy is generally superior to a global strategy.
b. There are country-to-country differences in consumer buying habits and buyer tastes and preferences.
c. A company must contend with fluctuating exchange rates and country-to-country variations in host government restrictions and requirements.
d. Product designs suitable for one country are often inappropriate in another.
