a market is a group of individuals and/or organizations that have needs for products in a given category and have the ability, willingness, and to purchase such products. a. utility b. credit c. desire d. money e. authority 65. sears buys finished products and sells them for a profit to its customers. sears is a part of which type of market? a. consumer b. producer c. governmental d. institutional e. reseller 71. a market segment toward which a company directs its marketing effort is called a a. marketing group. b. marketing sample. c. target market. d. consumer market. e. marketing median. 80. kelly warren owns a frozen yogurt shop. she has decided to focus her marketing efforts on health- conscious customers. kelly is using the approach. a. differentiated b. undifferentiated c. concentrated d. target market e. marketing-mix 91. which of the following is not a major marketing mix element? a. price b. distribution c. promotion
