Raina and James run a small running apparel company that is gaining steam with customers. They currently sell their items at a few specialty running stores in town and at two regional locations of Dunahm's Sports, a large sporting goods chain. They have an opportunity to get their products sold in other Dunham's locations, but they've encountered a few stock-outs. They've been told by Dunham's that they won't secure a larger distribution deal until they've sorted out their stock-out problem. Where should Raina and James focus their attention
