Channel of communication refers to Multiple Choice the selection of either paid or nonpaid forms of information dissemination. a similar understanding and knowledge that a sender and receiver apply to a message. an open-ended dialogue between the marketing department and the firm responsible for developing the IMC program. a social network-based forum that allows customers to communicate their likes, dislikes, suggestions, and concerns to an organization 24 hours a day, 365 days a year. the means (salesperson, advertising media, or public relations tools) of conveying a message to a receiver during the communication process.
