The following pricing estimates are available for the various levels of demand: Demand level (units) 150 200 250 300 Selling price per unit (R) 15 000 14 000 13 000 12 000 Additional information: a. The total costs which are considered to be fixed are estimated at R350 000 per annum. b. The variable cost per unit is estimated at R10 000. 3. Return to this screen and click the link above the red arrow to open the Discussion tool. 4. In a new thread: a. Enter a suitable title in the subject field; b. Highlight and discuss the various factors that SA-Bots should consider when setting their prices; c. Explain what a market penetration strategy is; d. Discuss market penetration as a suitable pricing strategy for SA-Bots; e. Calculate the optimum price and output level, based on the information provided.
