1. Why does the author most likely devote so much of the article to references to popular
entertainers such as Connie Francis, the Supremes, and Roy Orbison? Standards: RI. 11-12. 3
A. To illustrate how Coca-Cola has become inextricably linked with popular culture in the
20th century
to demonstrate the staying power of the Coca-Cola brand compared to most popular
entertainers
C. To show how embarrassingly behind the times Coca-Cola has been when it comes to
following popular culture
D. To help reignite public interest in the Coca-Cola brand and its various products
B.
2. Why does the author most likely open the article by discussing the deaths of William
D'Arcy and Archie Lee? Standards: RI. 11-12. 3
A. It effectively marks the end of print advertising's dominance and the beginning of a new
era in media.
B. It conveys just how ruthless the advertising business can be to even its most respected
practitioners.
C. It shows that Coca-Cola's era of dominance was drawing to a close.
D. It foreshadows the tumultuous decade in American history which was about to come.
