Read the excerpt from "Standing Out in a Crowd."
An effective campaign doesn't happen by accident. It
reaches its goal for several reasons. One reason is that
the campaign has a good idea behind it. If people are
excited about the idea, they may want to be part of it.
For instance, Joe Wos is a cartoonist who started a
campaign. He wanted to raise money to self-publish a
children's book called The Three Little Pigsburghers.
He wrote the story the way people in the city of
Pittsburgh talk. People in that city got excited about
book. They had never seen the tale told in this way, so
they wanted the book to be published.
the
What causes Joe Wos to start a campaign?
O He wants to raise money to publish his book.
His book is called The Three Little Pigsburghers.
O The people of Pittsburgh are excited about his book.
O He writes the story the way the people of Pittsburgh
talk.
