Department__ Part I. True/False (2.5 Marks) Say "True" if the statement is correct and "False" if the statement is wrong. (1 points each)
1. Both Marketing and Selling concepts uses consumer driven approach for their marketing activities.
2. The best segments are conceptually distinguishable and respond differently to different marketing mix elements and programs. Term_
3. The macro environment consist of factors in the company's immediate environment.
4. Consumers pass through all the five stages in the buying decision process with each and every routine purchases.
5.Marketing research is everyday information about developments in the marketing environment that helps managers prepare and adjust marketing plans.
6. A mission statement clearly dictates the boundaries of the company operation.
7. Differentiation strategy works on a situation where scope of target market scope of target market is wide and profitability is high. 8. Status-quo-oriented pricing objective mainly focus on stabilizing price and meeting competition.
9. Quantity discount offer to buyers to encourage bulk purchase, which is in the form of quantity only.
10. Effective distribution management will enhance a company in stabilizing price.
