Which step in the social media plan helps marketers understand how their target audience is using social media?
Group of answer choices
short and understandable
demanding and motivating
measurable and clearly defined
tactical and effective
fun and entertaining
32
Which step in the social media plan helps marketers understand how their target audience is using social media?
Group of answer choices
selecting which platform to use
set social media objectives
communicate to the target audience
listen to your customers
identify the target audience
33
What does newer thinking in personal selling emphasize?
Group of answer choices
getting competitor information
developing relationships with buyers
developing new products
increasing profits
developing relationships with suppliers
34
George is a computer salesperson for Best Buy. Samsung gives George a bonus for every Samsung laptop he sells. In this case, Samsung is rewarding George with ____.
Group of answer choices
push money
trade allowances
discounts
sales promotion
co-branding
35
Using ____, Mary’s Milk provides discounts to supermarkets in exchange for premium shelf space.
Group of answer choices
premiums
coupons and rebates
trade allowances
pull strategy
loyalty programs
