Which of the following is a major question to ask in assessing a company's industry and competitive environment?
a What forces are driving changes in the industry, and what impact will these changes have on competitive intensity and industry profitability? b How extensively and tightly is the industry regulated? c Is the industry considered to be a fiercely competitive high-tech industry or a moderately competitive low-tech industry? d What impact do buyer demographics and purchasing power have on the industry's outlook for good profitability? e To what extent are competitive forces influenced by societal values and lifestyles?
