For new businesses, sales forecasts serve as an important part of the business plan that’s used to obtain financing through loans and investments. The business’s owners want banks and potential investors to view their startup as a "safe bet. " A strong initial sales forecast can help portray the business in this light. But what happens when a budding business doesn’t have a lot of hard facts to back up a strong sales forecast? Is it ethical to rely entirely on qualitative input, which can be biased and less accurate? What do you think?
