NewTune produces and distributes high-quality CDs and speakers. When it depends on E-mail newsletters for its promotion activities, what is the likely challenge it has to address?
Select one:
a. The firm cannot start a relationship, as it consumes more time to generate leads.
b. Grabbing attention and informing customers will be difficult.
c. Maintaining relationships with its customers will be difficult.
d. Generating useful interesting content.
e. The firm cannot gain sales, as cross-selling to customers is impossible.
