Pick one concept from the chapter that is either the most important or the most interesting to you. Explain what it is and why it matters in your own words and include at least one original example that enhances your explanation. Share why you chose this conceptout of all possible ones. : The easiest approach to speech delivery is not always the best. Substantial work goes into the careful preparation of an interesting and ethical message, so it is understandable that students may have the impulse to avoid "messing it up" by simply reading it word for word. But students who do this miss out on one of the major reasons for studying public speaking: to learn ways to connect" with one's audience and to increase one's confidence in doing so. You already know how to read, and you already know how to talk. But public speaking is neither reading nor talking. Speaking in public has more formality than talking. During a speech, you should present yourself professionally. This doesn't mean you must wear a suit or "dress up" (unless your instructor asks you to), but it does mean making yourself presentable by being well groomed and wearing clean, appropriate clothes. It also means being prepared to use language correctly and appropriately for the audience and the topic, to make eye contact with your audience, and to look like you know your topic very well. While speaking has more formality than talling it has
