Your parents have decided to retire and surprise you with the opportunity to take over their small business. The business sells paper invite bundles, such as invitations and stationery. Their main selling locations have always been general stores and greeting card stores around the state. You look over their financial numbers and realize the business has been losing revenue since you were a child. You decide to market their products online to try to increase market share. Using the Internet, as your primary resource, answer the following questions. How would you start the process of marketing products online? Explain how you plan to compete with other e-commerce companies that sell similar products. In at least three steps, discuss the promotional plan you would use to market and sell these products online. Please number your response for each question (1, 2, and 3).
