Unit 2 Discussing advertisements It's time for back-to-school advertisements on television and radio again. At the start of every school year, viewers, listeners and readers are bombarded with advertisements. Companies that sell 'back to school' products advertise anything from tough school shoes to bright pink pencil cases. BUY NOW! As an They use very specific advertising techniques to influence you. informed viewer and listener you need to be aware of these techniques. Activity 2.1 Group discussion about back-to-school ads 15 minutes In groups discuss the way in which television and radio ads for back-to-school products try to influence your behaviour. 1. Describe the tone most narrators use in back-to-school ads on television and radio. Decide whether their tone is: a) academic and intellectual b) excited and energetic c) pleasant and dreamy. ? Narrators in back-to-school ads often speak faster than normal. Why (1)
