The personal assets of the owner of a company will not appear on the company's balance sheet because of which principle/guideline? A. Cost principle B. Business Entity C. Monetary Unit 2. Which principle/guideline requires a company's balance sheet to report its land at the amount the company paid to acquire the land, even if the land could be sold today at a significantly higher amount? A. Cost principle B. Business Entity C. Monetary Unit 3. Which principle/guideline directs a company to show all the expenses related to its revenues of a specified period even if the expenses were not paid in that period? A. Cost principle B. Matching principle C. Monetary Unit