at one time mattel proposed acquiring fisher-price for $1.2 billion. at the time, mattel was a major player in the toy industry with 11 percent of the market. fisher-price had 4 percent. the other two large firms were tyco, with a 5 percent share, and hasbro, with a 15 percent share. in the infant/preschool toy market, mattel had an 8 percent share and fisher-price had a 27 percent share, the largest. the other two large firms were hasbro, with a 25 percent share, and rubbermaid, with a 12 percent share.
