ACTIVITY 2
use the information from case study 2 to consider how well tourism authorities in Myanmar have met their research aims in tryins to define the current tourism
market for the destination.
consider how the research identifies:
-the market
-customer needs and wants
-the competition
-competition among destinations .
-travel trends and customer behaviours
-customer preferences for destinations
-popularity of destinations
-stage in the Butler 'Destination Liferycle model.
